FacebookTwitter

Make it easier for the right customer to respond to your content

By on Jul 29, 2017 in Blog | 0 comments

Google has shifted their focus on how blog posts (often called content marketing) affect search results, which means it’s never been more important to create and maintain a blog for your SME or NGO’s website. But once the audience has found your blog, how is it going to benefit your sales or impact in your target issue. I’m going to give you 3 simple tips that will conquer the TL:DR (Too Long Didn’t Read) syndrome and actually drive results (not merely attention) from your blog posts. Call to action: have a point to what you are blogging. What do you want the audience to do when they’ve read your content? Tell the truth: nothing lifts the quality of your blog like the truth. Engage: Have a conversation with your audience, not a marketing rant. The purpose of a blog for any SME (Small to Medium Enterprise) or NGO (Non-Governmental Organisation) is to create a response. It’s either...

How Content Marketing Works

By on Jul 29, 2017 in Blog | 0 comments

“All things being equal, including the price, people buy from people they know. All things being unequal, including the price, people buy from people they know.” How do we initiate that relationship from scratch? Content marketing. It’s a way for potential customers to get to know you, trust you, and come to rely on you (i.e. pay you) to solve their problem. Content marketing is you offering what you know for free in exchange for the customer’s attention. Once you’ve got that attention, you have a chance to tell them why they should choose your solution versus someone else’s. That takes time and a lot of contacts with the potential customer. The great thing about web based content marketing is that whatever you create and distribute will be out there for years attracting customers from all over the world. The more quality content you put out, the more chances for people to find what...

Learn to connect with your audience

By on Jul 29, 2017 in Blog | 0 comments

Why you should follow this website: because we’re building it to help you move your audience with content marketing. That’s storytelling with a purpose. Or the business version: telling a story before the sales message. Content marketing works best when you have a specific audience in mind, and you have a solution to their problem. It can be delivered as words (text), video, images or sound. But, regardless of how pretty you can make the media, the message is the hook. And without a hook, you’re just feeding the fish. That’s great if you have a boat and something with bubbles to drink – but it’s bad if it’s business. The most important question you should start with is ‘what problem am I solving for my customers?’ Even if you’re a non-profit, you need to connect donors to the needy. Remembering that we are all human, the partnering question, or how the audience sees your efforts, is...

Content Marketing IS NOT Instant

By on Jul 29, 2017 in Blog | 0 comments

The myth is that people watch your content, then they are inspired to make a purchase. Let’s get the truth out in the open – it’s not a miracle growth formula. It’s not a self-fulfilling prophecy either. And it’s certainly not ‘instant.’ Content marketing was better off when it was just called ‘storytelling.’ You tell your story to people who are interested. Eventually, if they have a good experience with you, some people remember you when it comes time to spend money on solving their problem(s). But now there seems to be a push to shoveling content out at a furious rate and hoping some of it ‘sticks.’  That’s called advertising. Content marketing, per the Content Marketing Institute “…is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of...

What’s wrong with professional production?

By on Jul 29, 2017 in Blog | 0 comments

Let’s not get hung up about ‘non’ professional video and audio production. Much of the time, you don’t have the budget to hire a professional crew. This is especially true if you work in a small company or work by yourself. You need to make content. Now. I’m a firm believer in do what you can with what you have. Today. My own advice rankles me to no end because sometimes I don’t have the ‘right’ gear, and a lot of the time I don’t have help. It’s probably why I write so much. But the sad truth is that YouTube’s research claims that 80% of your audience would rather watch the video version than read the text underneath it on your web page. That leaves you having to make your own video content a lot. If you remember to wear nice clothes, consider a little makeup (a subtle powder pat down on guys makes skin less shiny – girls already mostly know this stuff) and brush your teeth. But what...