Embedded Audio

I’ve just listened to the hotly anticipated first episode of NPR’s new podcast ‘Embedded.’ It was a story of an HIV epidemic linked to the abuse of prescription pain pills, and the main reportage was centered around a house occupied by a rolling roster of local drug...

How Content Marketing Works

“All things being equal, including the price, people buy from people they know. All things being unequal, including the price, people buy from people they know.” How do we initiate that relationship from scratch? Content marketing. It’s a way for potential customers...

Learn to connect with your audience

Why you should follow this website: because we’re building it to help you move your audience with content marketing. That’s storytelling with a purpose. Or the business version: telling a story before the sales message. Content marketing works best when you have a...

Content Marketing IS NOT Instant

The myth is that people watch your content, then they are inspired to make a purchase. Let’s get the truth out in the open – it’s not a miracle growth formula. It’s not a self-fulfilling prophecy either. And it’s certainly not ‘instant.’ Content marketing was better...

What’s wrong with professional production?

Let’s not get hung up about ‘non’ professional video and audio production. Much of the time, you don’t have the budget to hire a professional crew. This is especially true if you work in a small company or work by yourself. You need to make content. Now. I’m a firm...

Thinking About Sound (for picture people).

As a shooter (stills and video) and content creator, I cringe at a lot of what I see on YouTube and even the TV. It’s often amateur hour on YouTube, I reason, but why are the people who make their money in content creation, including broadcasters (and I’ve seen a...